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Designers err by ignoring what men like



Published: Wed, January 5, 2005 @ 12:00 a.m.



NEW YORK (AP) -- Men are performance-driven, at least when it comes to their clothes.

According to the 2005 Fashion Futures survey conducted by the National Association of Men's Sportswear Buyers, textile technology is the next big trend in menswear.

Men, who don't necessarily buy new garments each season to match the latest runway looks, are interested in upgrading to items made of wicking or temperature-control fabrics. They also like new cottons that don't fade, shrink, stain or wrinkle. (Fabrics that produce an attractive fragrance are on their way.)

This is a trend largely ignored by fashion insiders because high-tech doesn't make much of a visual impact, the NAMSB notes.

"We may have to broaden our concept of fashion to include more than eye appeal," says Jack Herschlag, executive director of the trade group.

Other up-and-coming menswear trends, according to the Fashion Futures survey, are the neo-preppy look, as in the return of the blue blazer and rep tie; bodywear, clingy shirts and swimwear that show off toned bodies; neckwear, not just neckties -- look for scarves, bandanas and bow ties; and velvet, a bold yet sensual fabric.




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