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Hallmark site had too much holiday traffic



Published: Tue, February 15, 2005 @ 12:00 a.m.



NEW YORK (AP) -- Hallmark's Web site had trouble Monday keeping up with the demand from Valentine's Day.

Hallmark Cards Inc. spokeswoman Rachel Bolton said the company had anticipated and prepared for at least double the normal traffic but got much more from visitors trying to send last-minute online greeting cards.

"We had planned for increased volume, but this was unexpected," she said. "Hallmark is very distressed and very sorry that consumers were inconvenienced and disappointed."

Cards requested before Monday were sent as planned, but recipients sometimes had trouble viewing the cards because of congestion at the site, she said.

The Kansas City, Mo.-based company's site was operating normally by Monday evening.

Copyright 2005 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.




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