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CAVS James hires Rose as new agent; city swats Quicken Loans logo



Published: Sat, August 6, 2005 @ 12:00 a.m.



Leon Rose also represents Allen Iverson and Eddie Jones.

CLEVELAND (AP) -- Cavaliers All-Star forward LeBron James, who fired agent Aaron Goodwin shortly after last season, has hired Leon Rose to represent him, a spokesman for the NBA Players Association said Friday.

On Thursday, the player's union received a standard player-agent contract in the mail signed by James and Rose, spokesman Dan Wasserman said.

In addition to James, Rose also represents Philadelphia 76ers guard Allen Iverson as well as Eddie Jones and Eddy Curry.

In May, James dropped Goodwin as well as his brother, Eric, as his principal agents. The Goodwins had helped the 20-year-old secure more than $135 million in endorsement deals, including a a landmark $90 million deal from Nike -- the richest initial shoe contract offered to an athlete -- before he was drafted as a pro.

James also has multimillion dollar deals with Upper Deck, Coca-Cola, Bubblicious and Juice Batteries.

James has given some of his other management duties to close friend Maverick Carter, a former high school teammate who works for Nike, as well as longtime friends Randy Mims and Rich Paul. The group calls itself "The Four Horsemen."

Rose will take over contract negotiations for James, who still has two years remaining on his rookie deal with Cleveland.

City rejects logo design

The proposed logo for Quicken Loans Arena wasn't a slam dunk. Instead, the design for the Cleveland Cavaliers' renamed home got swatted by the city's planning commission Friday.

"It's really, really ugly," said Mark Schwartz, a graphic designer and member of the Design Review Committee, which advises the commission on signs to be placed on Cleveland buildings.

The commission voted Friday to reject the proposed logo for what is now known as Gund Arena.

The planning commission requested that Quicken Loans, the company that bought the naming rights, completely rework the design, which incorporates the company's official logo.

The company intends to emphasize "The Q" in the exterior signs on the 20,000-seat arena.

Quicken Loans owner Dan Gilbert bought the naming rights to Gund Arena when he purchased it and the Cavaliers for $375 million from former owner Gordon Gund this year. His company, based in Livonia, Mich., is the nation's largest online mortgage company.

Design committee chairman Charles Adams said, "Naming rights are not an excuse for a bad design. And this is a bad design."




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