Trump goes for net profit and promotes tennis



Trump goes for net profitand promotes tennis
NEW YORK -- He's hired! Donald Trump is helping the U.S. Tennis Association promote participation in the sport.
Trump will appear in print ads in the official U.S. Open program and in national publications in the fall. He also taped a promo that will be shown on video screens during the Grand Slam tournament starting Aug. 30.
A regular at the U.S. Open for many years, Trump did the promos as a favor to a friend who's a former USTA board member.
The spots tout the Web site TennisWelcomeCenter.com, which promotes more than 4,000 facilities across the country where tennis lessons are available. People can find their nearest Tennis Welcome Center by entering their zip code on the Web site.
It's all part of a campaign called "Tennis. Come Out Swinging" launched in March by the USTA and the Tennis Industry Association, which includes manufacturers and retailers.
In his filmed promo, Trump says: "If you don't go to TennisWelcomeCenter.com, you're fired!" -- using the catchphrase from his hit reality TV show, "The Apprentice," which begins its second season on NBC next month.
Trump's print ad shows him sitting behind a desk with a gold tennis racket.
The copy reads: "Fire Away. After a long day of handing out pink slips there is nothing more rewarding than grabbing a racket and heading to the courts. It's a great way to stay fit, keep sharp and relieve stress."
"Seeing that Donald is an avid tennis player and a big fan of the U.S. Open, it was only natural for us to approach him to appear in the campaign," USTA executive Kurt Kamperman said. "Everyone knows who Donald Trump is and what he is about, and to have him promoting the benefits of tennis is priceless."
Cruise has some missesbut still hopes for Mrs.
LONDON -- Despite some disappointments, Tom Cruise isn't giving up on love and marriage.
"I will never be down with love. Ever. I'm the guy who loves relationships. I love women," the 42-year-old actor was quoted as saying in Tuesday's edition of the Daily Mirror tabloid.
"I'm the guy who's going to get married again. I'm not going to give up on that. I really love that kind of friendship and intimacy," said Cruise, who split from his girlfriend, actress Penelope Cruz, earlier this year.
"I know I'll get married again one day. I know I'll meet someone sometime, and I'll have another go at it."
Cruise's first two marriages, to actresses Mimi Rogers and Nicole Kidman, ended in divorce.
The star of the new "Collateral" film said his ideal woman would share his love of adventurous pursuits.
"She has to have a great sense of humor and not mind having a little adventure in her life," he said. "I like riding motorcycles and flying airplanes, and I want someone who's going to enjoy doing the things I enjoy."
Cruise is still on friendly terms with Kidman, and they share custody of their children Isabella, 12, and Conor, 9.
"The relationships I've had, I've found very fulfilling," he said. "I've learned and I've grown from them, and I have no regrets. It's a great time in my life."
Live from New York-- it's Bill Clinton!
Former President Clinton could be a host of "Saturday Night Live" this season. At least, that's what the folks at NBC are hoping.
TV Guide Online quotes anonymous sources as saying that Clinton has been offered the gig if he wants it. A decision is expected this week.
Today's birthdays
Journalist Helen Thomas is 84. Singer Frankie Ford is 65. Actor-comedian Richard Belzer is 60. Actor-screenwriter Billy Bob Thornton is 49. Track star Mary Decker Slaney is 46. TV producer Michael Gelman ("Live with Regis and Kelly") is 43. Baseball pitcher Roger Clemens is 42. Rock musician Rob Cieka (Boo Radleys) is 36. Actor Michael DeLuise is 35. Actor Andy Hallett ("Angel") is 29. Rhythm and blues singer-actor Marques Houston is 23. Actor Cole Sprouse is 12. Actor Dylan Sprouse is 12.

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