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REGION



Published: Fri, February 21, 2003 @ 12:00 a.m.



REGION

Small business centerwill offer free seminars

YOUNGSTOWN -- The Ohio Small Business Development Center at Youngstown State University is offering free seminars on starting a business. "Business Start-up Basics" will cover such topics as business assistance and counseling services, licensing and permits, business structure, business planning and financial forecasting.

Seminars will be at the Youngstown Business Incubator, 241 Federal Plaza West. The first seminar will be from 9 a.m. to noon Feb. 24. The second seminar will be from 5:30 to 8:30 p.m. March 10. Future seminars will be posted at www.ohiosbdc-ysu.com.

For reservations, call (330) 746-3350.

NATION

Overture Servicesis buying AltaVista

SAN FRANCISCO -- Advertising-driven search engine Overture Services Inc. has agreed to buy fallen Internet star AltaVista for $140 million, upping the stakes in a quest for search engine supremacy. Pasadena-based Overture said Tuesday it will pay $60 million in cash and $80 million in stock for Palo Alto-based AltaVista, which introduced a pioneering search engine in 1995.

AltaVista fell out of favor, though, after it expanded to duplicate Yahoo's smorgasbord of online services, opening the door for search engine upstarts like Google to establish themselves.

Heinz pours on the ads

PITTSBURGH -- Standing behind one of the world's most recognizable labels and its "57 varieties" slogan, H.J. Heinz Co. continues to ramp up a sustained marketing campaign both domestically and internationally.

Heinz told analysts this week that it expects to increase spending on marketing by $150 million to $200 million in fiscal 2003. Spending on trade and consumer promotions was increased by $257 million, or 11.6 percent, to $2.48 billion in 2002, according to the company.

Heinz ketchup already has a 60 percent market share in the United States.

From Vindicator staff and wire reports




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