BLOGGER.COM Google buys online-journal start-up

The deal is expected to give Google another way to boost ad revenues.
SAN FRANCISCO (AP) -- Internet search leader Google has bought a start-up that helped popularize online journals, giving a boost to the steadily spreading format known as Weblogs, or "blogs."
Google officials said Tuesday that the Mountain View, Calif.-based company struck a deal late last week to acquire San Francisco-based Pyra Labs and its Web site, Financial terms weren't disclosed.
"We're thrilled about the many synergies and future opportunities between our companies," Google said in a statement.
Blogs are frequently updated online journals that often attract a faithful audience among the Internet cognoscenti. They offer an alternative to the outlets controlled by mainstream media giants.
Some cover the mundane, such as tax advice, as well as the sensational topics covered by celebrity bloggers such as Ru Paul. Others keep up on technology, politics, television shows and other interests.
Many reporters regularly read blogs, and the views expressed in them helped focus the press's attention on the remarks that eventually led to Trent Lott's resignation as Senate majority leader.
Google said it won't discuss for a few more weeks its plans for incorporating blogging on the search site.
Advertising possibility
Danny Sullivan, editor of Search Engine Watch online newsletter, said one possibility is for Google to post small ads related to the themes of specific Weblogs that use the Blogger software.
For example, Google might display travel-related links from advertisers that wanted to reach Web surfers visiting a travel blog that relies on the Blogger software.
"I think Google sees this deal as a great way to grab some content and get their ads out on it," Sullivan said.
After news of the deal began circulating, Pyra Labs founder Evan Williams posted a reassuring message on the Blogger site.
"This should only mean good things for Blogger users," wrote Williams, who joined Google along with five other Pyra Labs workers.

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