You can't start too soon to build self-esteem, and anyone can use a boost sometimes. So goes the mantra for "2 Grrrls: Be the Girl You Wanna Be," a company that has created whimsical designs with positive messages targeted at girls. T-shirts, backpacks, notebooks, makeup, home decor, sunglasses and other products are decked with such words as "You Go Girl," "I Love My Life" "You're So Perfect," "Hello Princess" and "You've Got Power." The graphic characters are cartoon kids. The colors are bright and happy.
While the most likely customers are tweens and teens, some celebrities such as Nicole Kidman and Julia Roberts have been seen with some gear, company executives say.
Check out www.2grrrls.com.